Freshly baked bread, ground coffee, scent of your newborn are some of our most loved smells and as one of our five senses - smell is extremely powerful. Memories are triggered by scents. You can relive an experience just by smell.
That’s why a lot of products use artificial fragrances – to cover up unpleasant chemical smells and make a product more attractive.
Many Artificial Colours are made by using coal tar, petroleum or heavy metals salts like arsenic and lead. When absorbed on our skin, Artificial Colours can increase the risk of irritation, blocked pores, breakouts and sensitivity. But some Artificial Colours are more harmful than others.