Freshly baked bread, ground coffee, scent of your newborn are some of our most loved smells and as one of our five senses - smell is extremely powerful. Memories are triggered by scents. You can relive an experience just by smell.
That’s why a lot of products use artificial fragrances – to cover up unpleasant chemical smells and make a product more attractive.
Yet not all fragrances are created equal.
